Differences Between Starting From Scratch And A Franchise

Are you contemplating starting a new business? There are some things that youre definitely going to need to think about before heading down that road. Lets talk about a few very important options youll need to consider.

The most difficult part of any new business is getting it started. Youll have a lot of administrative stuff to figure out, and youll need to start getting clients right away. Youve undoubtedly heard that 80% or so of new businesses fail in the first 2 years or so. This number will fluctuate depending on the industry and where you get your numbers from, but in the end its been shown the most new businesses fail.

So why do most new businesses fail? Well, there are a couple of common reasons. One is that a new business fails to advertise like it should. So they fade into nonexistence. This ties into the second common problem which is just running out of money. There are a number of causes for this, but if you run out of money you are pretty much out of business.

Im not trying to demotivate you. But you need to be aware that there are things you can do to improve your chances. Lets look at one.

One way to give yourself a better chance of surviving as a new business is to start as a franchise instead of a brand new business. There are a couple of reasons why this is a good option. First of all, the franchise will teach you how to run their system. They already have a proven track record that will get you started right.

Another great benefit of starting a franchise is you get brand recognition. No one has heard of Bills Best Burgers, but they have heard of McDonalds, Burger King, and a number of other franchises. With all the advertising the franchise does nationally you get immediate recognition when you open your store.

You dont have to just open a franchise in the food industry. You can also open them in just about any other industry you can think of. There are franchises in electronics, batteries, ink cartridges, clothing, and tons of other industries.

So there you have it. Do you start everything from scratch or do you start a franchise? One is definitely a more expensive option, but you will have a much better chance of long term success.

Active Stock Market Timing

Much has been written about the virtues and dangers of active stock market trading, or market timing.

Most of the pundits and so called “experts” will tell you that stock market timing doesn’t work, that it’s dangerous, and that “buy and hold” is the best and only way to invest.

But this conventional wisdom is patently untrue. Here are the facts based on my research and extensive real time experience.

If you want to be a successful stock market timer, you need three key elements:

1. A system that actually works.

2. Discipline to follow the system.

3. Patience to stick with the system long enough to make it work for you.

And its tough to do all three.

Heres why:

Most market timing systems dont work. Or dont work consistently enough to be valid. Some will work in trending markets but get slaughtered during flat times. Most systems dont work in all markets.

Investors lack the discipline to follow a proven system. Once an investor finds a viable program, he or she needs the discipline to follow it. Sadly, some either cant or wont do that. When they let their own judgment or intuitions interfere, they dont get the results they want or could have enjoyed by simply following the buy and sell signals they receive.

Investors lack the patience to stick with their system. Many investors are constantly in search of the Holy Grail, a program that never loses a trade. The fact is, no method will win every trade, and investors without patience will find themselves hopping from advisor to advisor with no rewards to show for their efforts.

However, there are a number of proven systems available that recognize these pitfalls and successfully time the market to massive profits year after year. Anything you hear or read to the contrary is simply not true. Wall Street has a vested interest in opposing stock market timing because it is a threat to their very existence.

Investors have two choices. They can pursue the conventional wisdom of buy and hold and hope for the best, or the modern investor can educate himself and find a timing system with which he is comfortable to protect and grow his wealth. There are a number of proven options available, but the absolute worst thing one can do is listen to the pundits who tell you that stock market timing” doesn’t work.

Advantages Of Direct Marketing

B2B direct marketing has been proven effective through all ages. Much more, today’s modern time calls for a regular direct marketing imposture for you to be able to keep in touch with the businesses’ fast paces.

Direct mail can be used for other reasons besides making a direct sale.

Flexible Targeting

B2B direct marketing enables you to talk directly identify, isolate and represent with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing online is also far cheaper than mass market communication.

Multiple Uses

B2B direct marketing doesn’t just have to be used to sell – it can be used to test new markets and trial new products or customers, to reward existing customers to build loyalty, collect information for future campaigns, or segment a customer base.

Cost-Effectiveness

The cost per acquisition of direct mail can be significantly less than other marketing methods. Plus once you’ve acquired a customer, you can also benefit from highly profitable repeat sales, gained once again through marketing methods.

Ease of Management

It provides greater control and accountability than other marketing methods. It is easy to measure results because you know exactly how many people you’ve contacted in the first place. Once you’ve run a direct marketing campaign and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaign.

Rapid Delivery

Direct marketing is both swift and flexible in achieving results. This is especially true for telemarketing, one of the direct marketing tools, as the results of a conversation can be logged immediately and scripts adjusted straight away to improve results.

Testing Capability

It allows you to test, test and test again in order to hit upon the most successful combination of direct marketing tools. Any of these variables such as timing, list, message, mailer and offer can be adjusted, tested again, and measured to find the optimum proposition.

Relationship Building

Direct marketing is far more effective at initiating and developing a meaningful dialogue with new customers. From the outset you have a direct relationship with them, which can also be used as part of a push pull strategy to stimulate demand for retailers.

Targeting of Messages

It can enable you to target different messages to different recipients. Using technology such as digital printing, it’s even possible to display different images, designs and offers in a direct mailer according to who it’s being sent to, as well as personalising the mailer to the recipient to increase conversion rates.

How Swot Analysis Helps A Market Research Company To Analyze The Market

SWOT analysis is a valuable tool in the kitty of a market research company. The company provides detailed market research reports for their clients in a particular industry. It employs various methods and techniques to collect, gather and analyze the information about different companies in a particular market and a particular sector. This analysis determines where a particular company fits between its internal and distinctive capabilities and external opportunities and threats. SWOT stands for Strengths, weaknesses, opportunities and threats of an organization.

The SWOT analysis is performed for each organization to assess its strengths and weaknesses and to get required insight in the potential and critical issues that can affect a venture. These processes are comprised of three important phases where it determines the strategic issues, the strategy and the implementation and monitor of the strategies.

Determining the Strategic issues relevant to a firm

A market research company starts this analysis by determining the firms position in the relevant industry. It also determines the companys position in the general environment. They also determine the internal issues, external issues, opportunities and threats that affect companys prospects. They analyze and rank the external issues according to probability. It also lists other strategic factors, external or internal that can affect the competitive position of the company in the long-term.

Identifying the Strategy

Next important step is the identifying the capability of the firm to fit into its internal capabilities and external environment. In addition, this process also requires designing alternative strategies for addressing vital issues. The market research company makes use of critical SWOT matrix to identify the strategies.

Implementing and monitoring strategies

After identifying the strategies, the next job is to implement and monitor the strategies. It includes assigning responsibilities, allocating budget and then monitoring progress and reviewing the process from the beginning.

Conclusion

Market research offers the great insight about the market and the consumers. In addition, keeps the company updated of changing tastes of the consumers to help it cater to the changing consumer tastes. The market research companies make use of SWOT analysis to develop corporate, product and marketing strategies.

With the help of this analytical tool, the company can work towards improving the strengths of the clients company and reducing the weaknesses. It can help increases strengths by making targeted efforts such as building strong brand name, increase market share and improve the skills. Though the company does not have any control over the external opportunities and threats, by increasing the companys strengths, it can help them grab opportunities.

SWOT analysis helps in situational analysis and can help in analyzing the present situation and make best use of it. The firm can use the forecast given by the market research company in its report to devise the strategies to counteract the problems and exploit the opportunities. Lucintel is among the leading market research companies providing their valuable services to global clients.

Modest Business Franchise Ideas

Today’s world is very volatile and filled with trials and uncertainties. There are only so many ways of making money and many of these are fast getting saturated. Everywhere, people are looking for new and ingenious ways of earning money. People want to have their own business, but do not want to make a big investment. In such cases, it is good to look for a business idea which does not require too much initial investment. There are many websites which offer budget business Franchises for Sale. The ideas on these sites offer a wide range of businesses from pet grooming to babysitting to tutoring to caring for the elderly.

Virtual Assistant

In addition to traditional low cost business opportunities like babysitting, pet walking, or personal chef business, one of the leading new age businesses to think about is to be a Virtual Assistant. Many small business owners have too many tasks on their hand and wish to have someone to whom they can delegate. Virtual assistants can be of great help to them. They do everything that office assistants do, without even once meeting their bosses. They work on a contract basis from their household. In addition to basic administrative duties and keeping books, they also deliver specialized services like market research, technological troubleshooting.

Business Consulting/Image consulting

There are many low cost franchise opportunities like SEO solutions firms, or round the corner cafes available to people willing to put in the hard work and sincere efforts and of course part with some much short cash. But if parting with the initial capital is a problem, Business consulting or image consulting is another good opportunity for you. You could offer services like business plan writing, marketing, communications, help with legalities involved and so on. If you plan to offer image consulting services, you could advice on etiquette, fashion, dresses, accessories etc. This is one way of building a business around what interests you and what you are passionate about; all the time without too much of initial investment.

Event planning

Planning an event requires elaborate planning and organizing skills. Events/parties can be fulfilling and profitable if adequate hard work and efforts are involved. The overall success of an event planning business will be based on the experience that the planner brings to the clients. An event planner will have to have certain skills which are imperative to Low Cost business opportunities like this one. Good organization and time management, negotiation and budget management, creativity, public relations and marketing skills are a few of them.

Is A Car Wash Franchise A ‘cash Flow’ Machine

The best answer to that question about a car wash franchise depends on your comfort level with taking risks. Every business has risks involved and car wash franchises are no different, however they do offer a unique opportunity in a cash business.

There are a few things you must consider before diving into the car wash franchise industry. The first decision is to decide what type of car wash franchise system you want to own. You have the option of a fully automated system that does all the work for you or you can choose to have a partially automated system that will require employees to finish the work. At first glance the fully automated one seems like the most logical choice but having more running equipment can mean more expensive things that break down and need fixing. Don’t forget that if your machines are down, cars aren’t getting washed and no money is coming in.

Choosing the right location for a car wash franchise is practically the most important thing you can do, and I’m talking more about cities than specific locations. Seattle rains about 300 days per year and people aren’t really interested in washing their cars there. On the flip side, sunny southern california barely has rain and people in socal really want to keep their car looking clean.

In talking about cash flow for a car wash franchise, one immediate hurdle is the initial franchise start up fee which ranges anywhere from $1,000 to $100,000. Typically they are in the $20,000 – $30,000 range. Some franchise fees are even non-refundable even if you decide to not buy the franchise. Make sure you find that out before you put any money down.

Another major cost of owning a car wash franchise is the royalty payments. They typically range from 3% – 6% of gross sales, not net profits. Some franchises have minimum monthly revenues no matter what happens in your business. So if you have some slow times or it rains 14 straight weekends in a row, you still gotta pay the minimum requirements.

Don’t forget that other typical car wash franchise expenses include equipment, signs, working capital, advertising fees, etc. Equipment could be anything from chemicals to car accessories to cash registers.

Bottom line is that owning a car wash franchise for cash flow is a proven business system as long as all factors are taken into consideration and smart business choices are made.

Owner Of An Established Brand With Restaurant Franchise

Business opportunities in the food sector are unlimited. If you know the tricks and are well informed, you can no doubt give shape to your business dreams in no time. Restaurants today run well depending on a number of factors; these are brand identity, quality of food items served, menu, variety, courteousness in handling customers, locality, to name a few. When you can be an owner of a reputed brand in your area by buying a restaurant franchise, why not grab the opportunity. And if the menu well suits the Indian taste such as snacks food, namkeens, traditional sweets, Bengali sweets, chaat like pani puri, South Indian food, the effort of buying the restaurant franchise is well rewarded.

When you buy a restaurant franchise, you will have to pay some royalty money as well as percentage of the profits every month or annually or as decided. You no doubt become the owner of the restaurant, but you will have to follow the same method of food preparation, besides having the same menu. You will notice an increasing crowd right from day one. A little advertisement will further add to the crowd pulling factor.

You will always find sweets in the menu in every festive occasion. It is also in marriage, birthday, anniversary, and other functions. where all traditional sweets including Bengali sweets rule the roost; this is because having as well as distributing sweets is considered as good omen. Pani puri and chaat items are also served in most occasions. Another item that is served with tea or coffee is variety of namkeens. The most savored namkeens include bhujia, chana masala, mini samosas, dalmoth, and more.

The rasgulla and the rasmalai are two of the most popular Bengali sweets. Both the Bengali sweets items are found in sweets shops in every corner of the country. Preparation of rasmalai involves cooking of rounded pies of fine milk curd in syrup such that a unique texture is created. The pies are then soaked in full cream milk and then served with a shower of chopped pistachio nuts.

Owning A Courier Franchise A Tough, But Rewarding Opportunity

Many people would think that owning a courier franchise is a simple, easy way to make money. Unfortunately, it’s not quite that simple. It’s not simply a case of collecting, shipping and delivering a bunch of parcels. If you were the only employee, driving the only vehicle, and your route was only running between two or three small towns – maybe. Different vehicles, different drivers, different locations, and franchise standards makes for a very lucrative, but challenging opportunity
A courier franchise is a very profitable business opportunity. Buying into a solid, proven company, means that you access their market leverage. The group has a track record. The group is known for its services. The group covers a wide area, offering more possibilities to the customer. The group has been branded thoroughly over the years, saving you from having to do so. Being part of a group allows you to share in business generated by other branches, setting you up for a flying start.
You have to keep in mind that the group as a whole has established a standard you will have to adhere to. You will be expected, by both the group and the public, to perform in accordance to the existing track record. Remember that high standards in service delivery is part of the group’s marketing campaign, and a fortune is spent putting that message across. The perception was created to give them an edge in the market, but you as a franchise owner have to deliver on that promise in order to retain market leverage.
As the draw card for customer acquisition is service excellence, you will have to deliver on that promise, regardless of what could go wrong. The client pays to have a task executed, and you have to resolve any situations that may arise along the way. You have to be prepared to deal with vehicle breakdowns, delays in flight schedules, people getting sick, and drivers getting stuck in traffic.
The one advantage of being in such a demanding industry, is the high profitability. The fact that so many factors contribute to management stress, means that many people pass up on this opportunity, making it even more lucrative for those getting into it. The popularity of your courier franchise service is likely to grow, as more and more people opt for the time saving convenience it offers.
The ever increasing pace of business is bound to result in even more growth for the courier industry. And as a courier franchise service, you have to “outrun” the corporate world, and deliver documents before the next meeting. Businesses have come to depend on, and became accustomed to, the quick and timely delivery service. The expectations are high, but so are the rewards. Is it for you?

Two Famous Franchise Companies Of United State

Owning franchises in the USA is exact one way to create money for yourself and for your concern. There are complete sorts of motives why anyone might want to invest in a franchise on their own, and there certainly are few accepted franchises in the United States.

If you have ever wanted to know about what’s required when owning a franchise of a certain group then here is the knowledge that you require. Here’s a trivia inquiry that you can catch home to your family, although: what franchise has been ranked #1 many times over? You possibly could very well presume what it is, and if you were thinking McDonald’s Restaurant you were closely right. There have several times when McDonalds Restaurant has been ranked #1 for the food category it’s been placed in, but here are some other interesting facts about owning a McDonald’s franchise:

The McDonald’s Franchise

McDonald’s Corporation is one of the world’s largest chain of hamburger fast food restaurants, serving nearly 47 million customers daily and more than 11,000 McDonald’s franchises all over the United States.

McDonald’s has seen enormous growth in the restaurant level over dozens of times and it has basically created a world filled with Chicken McNuggets, Big Macs, and Ronald McDonald characters.

In order to have a McDonald’s franchise about the only thing that is essential of the franchisee is to have a cash liquidity value of about $100,000. In addition, the franchise fee for owning a McDonald’s is set right at about $45,000 and the total investment that one is required to put forth when creating a McDonald’s franchise restaurant altogether is somewhere between half-a-million dollars and one-and-a-half million dollars.

Burger King

Burger King is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company started as a franchise restaurant chain, based in Jacksonville, Florida in 1953.

The franchise fee is more, the total franchise investment is more, but the only thing that is less is actually the royalty fee, which is just around five percent. Burger King franchise price exact double what a McDonald’s franchisee is required to have offered and pay.

These are two of the most accepted franchises throughout the United States. The McDonald’s Corporation is definitely the best one, but the comparison up against their fast food restaurant rival, Burger King, is interesting as well.

The complexities of the subject matter within this article strive to give you a better look at what this subject is all about.

Stock Market Secret

Want to know a trading secret that can make you rich? This secret has been used for a long time by some of the top traders. You might wonder why these traders would be so secretive, and not share their great knowledge with all of us. Well, to be honest, they have shared it with us. Many times they spoke about, and wrote about this trading rule.

W. D. Gann said “You can make a fortune by following this one rule alone.”

Burton Pugh called it “one of the most valuable of market habits and the trader should follow and profit by this most dependable of all market laws.”

So, why doesn’t everybody listen to these great sages of Wall Street? To tell you the truth I don’t know, it could be because this trading rule is so simple that it gets overlooked. I find that people often think that if something is this simple it couldn’t possibly work. Well, I have some advice for them. Don’t over complicate things, “KISS” (Keep It Simple Silly).

So, do you want to know what this great Stock Market secret is? It’s the 50 of the previous price movement. This rule works in both upward trending and downward trending markets.

Let’s imagine that ABC stock started its most recent run at $10 and moved up to $20 before it began to pull back. A buy order would be put at $15 (50 retracement. Some of you will recognize these as Fibonacci Retracement Lines, and you would be correct. Traders used the 50 mark. No, sometimes price might not make it all the way to the 50 and 62 rule will not apply.

Most charting services have a Fibonacci Retracement Tool that draws the 38, and 62 rule in mind. Check for it on historical charts. You will be amazed how often it occurs and how well it works.